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Perfect Site Structure

It is widely accepted that Google places the most weight on the first 100 links it finds on a web page. With that in mind we can design a website that is optimised so that every single page is as …...

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Ideas for improving landing pages

The following is a list of proven methods that can improve the ctr and cvr of a landing page. Big Bright Buttons – Have you split tested different buttons, button text etc? Copy and Text – Persuasive...

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Designing Banners in Place

Something I don’t hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn’t possible but...

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The balance of an online marketers skillset

Effective online marketing requires a balance of skills. A good campaign requires creativity, great design, effective programming and meticulous optimisation. Leonardo Da Vinci would have made a great...

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Building Basic Websites

Every now and again you just need a basic site setup to have an internet presence. Normally this occurs for me when a friend or family member tells people I “do websites” and I get roped in to helping...

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